Project Title: YouTube Marketing: Increase Your Brand Presence via YouTube

Under the initiative: Digital Up 2022
Date: Batch 1: December 17-18, 2022 & Batch 2: March 25-26, 2023
Client: Malaysia Digital Economy Corporation (MDEC) Sdn Bhd
Location: Zoom Online Meeting
Participants: 100 pax

• Our “YouTube Marketing” workshop, conducted as part of Digital Up 2022 in collaboration with Malaysia Digital Economy Corporation (MDEC), empowered 100 participants with comprehensive skills to excel in YouTube marketing strategies. Over two engaging batches held on December 17-18, 2022, and March 25-26, 2023, participants immersed themselves in understanding the dynamics of YouTube, leveraging its vast reach of over 2.5 billion monthly active users worldwide.
• Throughout the workshop, participants learned essential aspects of video marketing, from crafting compelling content aligned with business goals to mastering video production techniques. Practical sessions included scriptwriting, video shooting, editing, and optimizing YouTube channels for maximum visibility and audience engagement. The workshop also equipped participants with insights into YouTube analytics, enabling them to monitor performance metrics and refine future marketing strategies effectively.
• By the end of the sessions, participants not only gained proficiency in leveraging YouTube’s powerful marketing tools but also developed practical strategies to enhance brand awareness, drive traffic, and effectively engage with their target audiences in the competitive digital landscape. This initiative exemplified our commitment to delivering impactful training programs that empower professionals to thrive in digital marketing.