Project Title: JPK-APU Certificate in Digital Marketer

Date: Collaborative partner for 2023 & 2024
Client: Jabatan Pembangunan Kemahiran JPK-APU
Location: APU Campus, Technology Park Malaysia, KL

• As a collaborative partner for 2023 and 2024, we successfully delivered 4 batches for the JPK-APU Certificate in Digital Marketer program at APU Campus, Technology Park Malaysia, KL for year 2023 and 2024. This intensive 10-day (80 hours) course equipped participants with cutting-edge digital marketing skills. The curriculum was meticulously designed to cover essential modules such as digital marketing fundamentals, digital design, content creation, social video production, search engine optimization (SEO), and various social media marketing strategies including Facebook, Instagram, TikTok, and YouTube marketing.
• Participants began by exploring the core components of effective digital marketing, from setting clear goals and understanding customer personas to crafting comprehensive marketing campaigns. They gained hands-on experience in digital design, creating compelling social media posters, and utilizing free tools for content creation. The program emphasized practical skills through module activities, such as group presentations and the creation of digital media content for social platforms.
• The course also delved deeply into advanced topics like SEO, SEM, and analytics, empowering participants to optimize their online presence and measure campaign success effectively. Interactive sessions on social video creation taught participants how to produce engaging videos tailored for various social media platforms, while modules on Facebook, Instagram, TikTok, and YouTube marketing provided in-depth knowledge on leveraging these platforms for business growth. By the end of the course, participants were not only proficient in digital marketing techniques but also well-prepared to launch and manage their own digital campaigns, driving significant business impact.