Project Title: TikTok Marketing Strategy Bootcamp

Under the initiative: Digital Up 2023
Date: September 6-8, 2023
Client: Malaysia Digital Economy Corporation (MDEC) Sdn Bhd
Location: TikTok Marketing Strategy Bootcamp
Participants: 25 pax

•The “TikTok Marketing Strategy Bootcamp,” held from September 6-8, 2023, as part of Digital Up 2023 in collaboration with Malaysia Digital Economy Corporation (MDEC), equipped 25 participants with essential skills to harness TikTok’s potential for effective marketing strategies. Over three insightful days, this workshop immersed participants in mastering the nuances of TikTok’s unique platform dynamics and leveraging them to enhance brand visibility and engagement.

•Throughout the bootcamp, participants delved into the fundamentals of TikTok marketing, understood its distinctive features, and optimized content creation strategies to maximize audience reach and engagement. Practical sessions covered scriptwriting, video shooting and editing with smartphone apps, and leveraging TikTok’s live streaming capabilities to foster direct audience interaction and engagement.

•The workshop also addressed TikTok Ads, guiding participants through the setup, management, and optimization of ad campaigns tailored to business objectives. By empowering participants with practical knowledge and hands-on experience, this bootcamp equipped them to create compelling TikTok content, drive high-converting traffic, and strategically elevate brand presence in the competitive digital landscape.