•Project Title: Unleashing Your Brand’s Potential with YouTube Marketing

•Under the initiative: Digital Up 2023

•Date: September 13-15, 2023

•Client: Malaysia Digital Economy Corporation (MDEC) Sdn Bhd

•Location: Tamarai 1Stop Skill Centre, Penang

•Participants: 25 pax

Unleashing Your Brand’s Potential with YouTube Marketing workshop is part of Digital Up 2023 in collaboration with Malaysia Digital Economy Corporation (MDEC), empowered 25 participants to leverage YouTube effectively for impactful video marketing campaigns. Held over three days at Tamarai 1Stop Skill Centre in Penang, this intensive training equipped participants with essential skills to drive brand growth through strategic YouTube marketing.

Participants engaged deeply in mastering video marketing fundamentals and YouTube-specific strategies, exploring diverse video formats aligned with sales funnels. They honed their abilities in advanced video production techniques, scriptwriting, storytelling, and storyboard creation, ensuring their video content resonates effectively with target audiences.

The workshop also covered critical aspects of YouTube marketing, including understanding YouTube’s algorithm, optimizing channels, monetization strategies, and using analytics for campaign refinement. Participants gained hands-on experience in setting up and optimizing YouTube channels, crafting compelling video content, and using tools like vidIQ for audience growth and performance analysis.