Project Title: TikTok Marketing: Trend Your Business Through TikTok

Under the initiative: Digital Up 2022
Dates: Batch 1: December 2-3, 2022 & Batch 2: February 25-26, 2023
Client: Malaysia Digital Economy Corporation (MDEC) Sdn Bhd
Location: Zoom Online Meeting
Participants: 100 pax

• Our “TikTok Marketing: Trend Your Business Through TikTok” workshop, conducted under Digital Up 2022 in collaboration with Malaysia Digital Economy Corporation (MDEC), equipped 100 participants with essential skills to leverage TikTok’s dynamic platform for business growth. Over two engaging batches held on December 2-3, 2022, and February 25-26, 2023, participants delved into TikTok’s unique video-sharing ecosystem, renowned for its viral potential and audience engagement capabilities.
• Throughout the workshop, participants gained hands-on experience in crafting compelling TikTok content, understanding audience personas, and optimizing their brand presence on the platform. Practical modules covered setting up creator accounts, mastering TikTok algorithms, creating impactful social video content, and leveraging TikTok features such as TikTok Shop, affiliate programs, and live streaming to maximize brand visibility and audience interaction.
• By the end of the sessions, participants not only grasped the fundamentals of TikTok marketing but also acquired practical strategies to capitalize on TikTok’s advertising tools and analytics for future campaign optimization. This initiative highlighted our commitment to delivering impactful training programs that empower businesses and creators to thrive in the dynamic realm of digital marketing.